The story of Ron Botran rum started with five rum loving brothers who made the eye-opening journey, from sunny Spain to Guatemala. And in 1940, they founded Botran. Today the rum is blended and looked after by three Master Blenders who work in concert to craft the rums of Botran. An interesting note is the rum never sees any sugar added which makes it keto friendly for the dieters out there. The Ron Botran No. […]
Botran Rum, the top selling aged rum in Guatemala, has reentered the U.S. market after a three-year hiatus revealing a fresh look and touting new certifications. Enrobed in striking new packaging with iconography inspired by Guatemala’s many natural resources, Botran’s revamped look is a complete departure from the brand’s earlier, more traditional appearance. “The brand refresh is meant to invite consumers to experience the colorful, joyful and vibrant side of Guatemala while better communicating Botran’s […]