Botran Rum, the top selling aged rum in Guatemala, has reentered the U.S. market after a three-year hiatus revealing a fresh look and touting new certifications. Enrobed in striking new packaging with iconography inspired by Guatemala’s many natural resources, Botran’s revamped look is a complete departure from the brand’s earlier, more traditional appearance. “The brand refresh is meant to invite consumers to experience the colorful, joyful and vibrant side of Guatemala while better communicating Botran’s […]
